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How Customers Think: Essential Insights into the Mind of the Market
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How Customers Think: Essential Insights into the Mind of the Market Hardcover - 2003 - 1st Edition

by Zaltman, Gerald

  • Used

Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.

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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
UsedGood
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Details

  • Title How Customers Think: Essential Insights into the Mind of the Market
  • Author Zaltman, Gerald
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition UsedGood
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date February 21, 2003
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 31UI560093FL_ns
  • ISBN 9781578518265 / 1578518261
  • Weight 1.54 lbs (0.70 kg)
  • Dimensions 9.76 x 6.54 x 1.25 in (24.79 x 16.61 x 3.18 cm)
  • Library of Congress subjects Creative thinking, Marketing - Psychological aspects
  • Library of Congress Catalog Number 2002011666
  • Dewey Decimal Code 658.834

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Citations

  • Publishers Weekly, 12/09/2002, Page 71

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