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How Customers Think: Essential Insights into the Mind of the Market
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How Customers Think: Essential Insights into the Mind of the Market Hardcover - 2003 - 1st Edition

by Zaltman, Gerald

  • Used

Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.

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UsedAcceptable. The dust jacket is torn. Stains on outside cover/inside the book. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
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Details

  • Title How Customers Think: Essential Insights into the Mind of the Market
  • Author Zaltman, Gerald
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition UsedAcceptable
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date February 21, 2003
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 2Y6RVP00170X_ns
  • ISBN 9781578518265 / 1578518261
  • Weight 1.54 lbs (0.70 kg)
  • Dimensions 9.76 x 6.54 x 1.25 in (24.79 x 16.61 x 3.18 cm)
  • Library of Congress subjects Creative thinking, Marketing - Psychological aspects
  • Library of Congress Catalog Number 2002011666
  • Dewey Decimal Code 658.834

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Citations

  • Publishers Weekly, 12/09/2002, Page 71

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