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How Customers Think: Essential Insights into the Mind of the Market Hardcover - 2003 - 1st Edition
by Zaltman, Gerald
- Used
- Hardcover
Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.
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Details
- Title How Customers Think: Essential Insights into the Mind of the Market
- Author Zaltman, Gerald
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition New
- Pages 352
- Volumes 1
- Language ENG
- Publisher Harvard Business School Press, Boston, Massachusetts, U.S.A.
- Date 2003-02-20
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # X492
- ISBN 9781578518265 / 1578518261
- Weight 1.54 lbs (0.70 kg)
- Dimensions 9.76 x 6.54 x 1.25 in (24.79 x 16.61 x 3.18 cm)
- Library of Congress subjects Creative thinking, Marketing - Psychological aspects
- Library of Congress Catalog Number 2002011666
- Dewey Decimal Code 658.834
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Citations
- Publishers Weekly, 12/09/2002, Page 71
