How Customers Think: Essential Insights into the Mind of the Market Hardback - 2003 - 1st Edition
by Zaltman, Gerald
- Used
- Acceptable
- Hardcover
Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how--and why--customers buy.
Description
Standard delivery: 7 to 40 days
Details
- Title How Customers Think: Essential Insights into the Mind of the Market
- Author Zaltman, Gerald
- Binding Hardback
- Edition number 1st
- Edition 1
- Condition Used - Acceptable
- Pages 352
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date February 21, 2003
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # GOR013483083
- ISBN 9781578518265 / 1578518261
- Weight 1.54 lbs (0.70 kg)
- Dimensions 9.76 x 6.54 x 1.25 in (24.79 x 16.61 x 3.18 cm)
- Library of Congress subjects Creative thinking, Marketing - Psychological aspects
- Library of Congress Catalog Number 2002011666
- Dewey Decimal Code 658.834
About World of Books Ltd West Sussex, United Kingdom
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
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Categories
Media reviews
Citations
- Publishers Weekly, 12/09/2002, Page 71
