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How JetBlue Founder and CEO David Neeleman Beats the Competition: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the Worlds Most Turbulent Industry Hardcover - 2004
by Wynbrandt, James
- Used
- Hardcover
Wynbrandt traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry to his short stint at Southwest Airlines and the ultimate launch of JetBlue.
Description
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Details
- Title How JetBlue Founder and CEO David Neeleman Beats the Competition: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the Worlds Most Turbulent Industry
- Author Wynbrandt, James
- Binding Hardcover
- Edition First Edition
- Condition Used; Very Good
- Pages 304
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Hoboken
- Date 2004-07-05
- Features Bibliography, Dust Cover, Index, Table of Contents
- Bookseller's Inventory # 2292784
- ISBN 9780471655442 / 0471655449
- Weight 1.09 lbs (0.49 kg)
- Dimensions 9.3 x 6.02 x 1.03 in (23.62 x 15.29 x 2.62 cm)
- Library of Congress subjects Airlines - United States - History, JetBlue Airways - History
- Library of Congress Catalog Number 2004003670
- Dewey Decimal Code 387.709
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Summary
First line
From the jacket flap
-From the Introduction
JetBlue is the most impressive airline startup in history and an amazing success story. Its consistent record of profitability has made the carrier shine in an industry that's full of red ink.
Behind it all stands David Neeleman-JetBlue's young, brash, bold, and uncompromising founder and CEO.
Flying High traces Neeleman's spectacular journey from soft-spoken Mormon missionary to the top of the American airline industry. Full of insightful details and interviews with Neeleman's friends, associates, and prominent figures in both business and aviation, Flying High offers an up-close look at how he built a successful company-and changed an entire industry-by breaking the rules and taking good care of his customers. Among other things, you'll discover how Neeleman:
- Learned the travel business from the ground up, then used that knowledge to build his first successful airline-Morris Air
- Sold Morris to Southwest Airlines at age thirty-three, for a $25 million personal profit-and then promptly talked himself out of a job with the company
- Created the technology behind e-ticketing
- Launched a low-fare carrier in Canada, before starting what eventually became known as JetBlue
- Steered JetBlue through the aftermath of 9/11, leading the way with dramatic actions that both improved security and ensured the airline's survival
- Forever changed the flying experience for passengers by introducing such innovations as live in-flight television and unparalleled customer service
- Turned JetBlue into a household name through clever marketing and public relations campaigns
Media reviews
Citations
- Library Journal, 07/05/2004, Page 0