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How to Use Advertising to Build Strong Brands
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How to Use Advertising to Build Strong Brands Paperback - 1999 - 1st Edition

by John Philip Jones

  • Used

Description

SAGE Publications, Incorporated. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Used - Very Good
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Details

  • Title How to Use Advertising to Build Strong Brands
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Very Good
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher SAGE Publications, Incorporated, Thousand Oaks, California, U.S.A.
  • Date 1999-07-13
  • Bookseller's Inventory # GRP65461846
  • ISBN 9780761912439 / 0761912436
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.18 x 6.04 x 0.82 in (23.32 x 15.34 x 2.08 cm)
  • Library of Congress subjects Brand name products, Advertising - Brand name products
  • Library of Congress Catalog Number 99-06165
  • Dewey Decimal Code 659.1

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From the publisher

Advertising′s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and brand magic.′ The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.

First line

This handbook is the third in a series of five.

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