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How to Win Customers and Keep Them for Life: Revised and Updated for the Digital

How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age Paperback - 2000

by LeBoeuf, Michael

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One of the nation's foremost business consultants presents a hard-hitting, rewards-and-incentives program for creating a winning sales team. This classic, no-nonsense guide is completely updated for today's computer-driven world.

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Details

  • Title How to Win Customers and Keep Them for Life: Revised and Updated for the Digital Age
  • Author LeBoeuf, Michael
  • Binding Paperback
  • Edition [ Edition: first
  • Condition Used - Good
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Berkley Books
  • Date 2000-08-01
  • Features Index, Table of Contents
  • Bookseller's Inventory # GOR002079901
  • ISBN 9780425175019 / 0425175014
  • Weight 0.5 lbs (0.23 kg)
  • Dimensions 8.18 x 5.17 x 0.67 in (20.78 x 13.13 x 1.70 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Customer services, Customer relations
  • Library of Congress Catalog Number 00701532
  • Dewey Decimal Code 658.812

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Summary

"A powerhouse, a classic." --James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation

Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

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About the author

Michael LeBoeuf, PhD, is an author, speaker, and professor emeritus of management at the University of New Orleans. His books, Working Smart and The Perfect Business, were internationally published, and he consults with businesses of all sizes ranging from Fortune 500 companies to small banks and medical practices.