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I Is an Other : The Secret Life of Metaphor and How It Shapes the Way We See the World Paperback - 2012
by James Geary
- Used
- Good
- Paperback
Description
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Details
- Title I Is an Other : The Secret Life of Metaphor and How It Shapes the Way We See the World
- Author James Geary
- Binding Paperback
- Edition Reprint
- Condition Used - Good
- Pages 320
- Volumes 1
- Language ENG
- Publisher HarperCollins Publishers, Scranton, PA, U.S.A.
- Date 2012
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- Bookseller's Inventory # G0061710296I3N10
- ISBN 9780061710292 / 0061710296
- Weight 0.54 lbs (0.24 kg)
- Dimensions 8 x 5.32 x 0.81 in (20.32 x 13.51 x 2.06 cm)
- Library of Congress subjects Metaphor, Language and languages
- Dewey Decimal Code 428.1
From the rear cover
From President Obama's political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Witty, persuasive, and original, I Is an Other explores metaphor's effects on financial decision making, effective advertising, leadership, learning, and more. Romeo's exclamation "It is the East, and Juliet is the sun!" may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.