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The Icarus Deception : How High Will You Fly?
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The Icarus Deception : How High Will You Fly? Hardcover - 2012 - 1st Edition

by Godin, Seth

  • Used

In Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Being an artist is seizing new ground, making connections, and working without a map. With those tools, a worker is an artist, no matter what it says on the business card.

Description

Penguin Publishing Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Used - Good
NZ$11.73
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Details

  • Title The Icarus Deception : How High Will You Fly?
  • Author Godin, Seth
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Penguin Publishing Group, U.S.A
  • Date 2012-12-31
  • Illustrated Yes
  • Features Illustrated
  • Bookseller's Inventory # 4713253-6
  • ISBN 9781591846079 / 1591846072
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.3 x 5.6 x 1.1 in (21.08 x 14.22 x 2.79 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Success in business, Creative thinking
  • Library of Congress Catalog Number 2012035390
  • Dewey Decimal Code 650.1

Summary

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art
 
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?
 
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
 
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.
 
Godin shows us how it’s possible and convinces us why it’s essential.

From the publisher

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.

Media reviews

Citations

  • Kirkus Reviews, 12/01/2012, Page 0
  • Publishers Weekly, 02/04/2013, Page 0

About the author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.

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