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The Idea Writers  Copywriting in a New Media and Marketing Era
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The Idea Writers Copywriting in a New Media and Marketing Era Paperback - 2010

by Iezzi, T. & N. n/a

  • Used
  • very good
  • Paperback

Description

Palgrave MacMillan. Very Good. 2010. Paperback. 0230613888 . This book is in very good condition; no remainder marks. It does have some cover shelfwear. Inside pages are clean. ; 8.98 X 5.98 X 0.79 inches; 213 pages .
Used - Very Good
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Details

  • Title The Idea Writers Copywriting in a New Media and Marketing Era
  • Author Iezzi, T. & N. n/a
  • Binding Paperback
  • Edition [ Edition: First
  • Condition Used - Very Good
  • Pages 213
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2010
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • Bookseller's Inventory # 03GW17-717-105e
  • ISBN 9780230613881 / 0230613888
  • Weight 0.57 lbs (0.26 kg)
  • Dimensions 9.22 x 6.08 x 0.59 in (23.42 x 15.44 x 1.50 cm)
  • Library of Congress subjects Marketing, Advertising copy
  • Library of Congress Catalog Number 2010035428
  • Dewey Decimal Code 659.144

Media reviews

Citations

  • Choice, 06/01/2011, Page 0

About the author

TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.