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Innovation and Marketing in the Video Game Industry: Avoiding the Performance

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap Hardback - 2010 - 1st Edition

by David Wesley

  • New
  • Hardcover

Description

Hardback. New. Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
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Details

  • Title Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
  • Author David Wesley
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 280
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2010-06
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # A9780566091674
  • ISBN 9780566091674 / 0566091674
  • Themes
    • Aspects (Academic): Science/Technology Aspects
  • Library of Congress subjects Video games industry, Video games - Marketing
  • Library of Congress Catalog Number 2009052395
  • Dewey Decimal Code 794.806

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2011, Page 102

About the author

David Wesley is a Research Manager at Northeastern University's College of Business Administration in Boston.

Gloria Barczak is Professor and Chair of the marketing department at Northeastern University and former director of the Executive MBA program.