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The Innovation Wave: Meeting the Corporate Challenge

The Innovation Wave: Meeting the Corporate Challenge Hardback - 2002 - 1st Edition

by Bettina von Stamm

  • New
  • Hardcover

Description

Hardback. New. Innovation is one of those rare business topics that equally affects companies both large and small. Failure to innovate will ultimately lead to company failure while successful innovation marks out the successful companies of today and tomorrow. It takes an estimated 3000 raw ideas for one winning product to emerge in the marketplace.
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Details

  • Title The Innovation Wave: Meeting the Corporate Challenge
  • Author Bettina von Stamm
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date 2002-12-30
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # B9780470847428
  • ISBN 9780470847428 / 0470847425
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.22 x 6.36 x 0.9 in (23.42 x 16.15 x 2.29 cm)
  • Library of Congress subjects Corporate culture, Creative ability in business
  • Library of Congress Catalog Number 2004268043
  • Dewey Decimal Code 658.575

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Summary

Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.

First line

At the DTI's first Innovation Lecture in 1992, Akio Morita, then Chairman of the Board of the Sony Corporation, felt it necessary to emphasise that innovation is more than technological advancement.

From the rear cover

Innovation is a key driver of business success. Innovate or die, so business gurus tell us. But even organisations that once changed markets with the introduction of an innovative product often decline and fall into anonymity. The innovation challenge is not about creating one radically different product but about how to create an innovative organisation that is capable of sustainable renewal and consistent winning performance.

The Innovation Wave brings together a truly world class group of ideas, tools, actions, and thinkers to help identify the trends, challenges and paradoxes of leading-edge innovation. Based on work conducted by the London Business School's Innovation Exchange, and supplemented by 'never-seen-before' contributions from a glittering array of stellar academics and professionals, including:
* Gary Hamel

* Costas Markides

* Pierre-Yves Gerbeau

* Gareth Jones
The Innovation Wave will completely revolutionise the way you think about innovation. Every area of the innovative approach is covered, including culture, leadership, strategy & vision and processes. Case studies highlight best and worst practices, with strong emphasis on relevance and application to the real world. CEOs, thought leaders, and students of innovation on MBA and advanced management courses, will gain a first-class understanding of how to build winning innovation performance in their own companies.

About the author

Involved since the formation of the idea for the Innovation Exchange (IE) in 1998, Dr Bettina von Stamm is now responsible for the running of the initiative at London Business School (LBS). She organises and facilitates the varied activities of the IE, including workshops, other events and research projects. With a first degree in architecture and town planning, an MBA, and a PhD (The Impact of Context and Complexity in New Product Development) from LBS, Bettina has developed an expertise in innovation, design, design management and creativity.
Bettina has developed a set of ten case studies, sponsored by the Design Council, which form the basis for an MBA elective course on innovation and design at London Business School. Bettina has also taught on the distance learning MBA in Design Management for the University of Westminster and carried out a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International. Bettina is author of the forthcoming book Managing Innovation, Creativity and Design (John Wiley & Sons).

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