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Innovative B2B Marketing: New Models, Processes and Theory
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Innovative B2B Marketing: New Models, Processes and Theory Paperback - 2017

by Hall, Simon

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Kogan Page, 2017-08-28. Paperback. New.
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Details

  • Title Innovative B2B Marketing: New Models, Processes and Theory
  • Author Hall, Simon
  • Binding Paperback
  • Edition Paperback
  • Condition New
  • Pages 312
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2017-08-28
  • Bookseller's Inventory # 0749480807_new
  • ISBN 9780749480806 / 0749480807
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.21 x 6.14 x 0.63 in (23.39 x 15.60 x 1.60 cm)
  • Library of Congress subjects Telemarketing, Industrial marketing
  • Library of Congress Catalog Number 2017013828
  • Dewey Decimal Code 658.804

About the author

Simon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 Simon founded NextGen Marketing Solutions. Simon is a Course Director with the Chartered Institute of Marketing (CIM), a B2B council member with The Institute of Direct and Digital Marketing (IDM), the Internal Consulting Group's (ICG) Global Thought Leader for B2B Marketing, and a member of the European CMO Council.