Insanely Simple: The Obsession That Drives Apple's Success by Segall, Ken - 2012

Portfolio / Penguin, 2012. 1st Edition. Hardcover. Fine/Fine. First Edition per number line. Hard cover in fine condition. Text block clean and tight. No markings noted. Dust jacket in likewise fine condition. * From the book, ""Simplicity isn't just a design principle at Apple - it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. . . .you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.""