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Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Integrated Advertising, Promotion and Marketing Communications (4th Edition)

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Integrated Advertising, Promotion and Marketing Communications (4th Edition)

by Clow, Kenneth E.; Baack, Donald E

Instructor's Edition
  • Used
  • Very Good
  • Paperback
Note
Instructor's Edition
Condition
Very Good
ISBN 10
0136079423
ISBN 13
9780136079422
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About This Item

Prentice Hall, 2009-01-07. Paperback. Very Good. $$$***READ THIS PLS.*** $$$ StandAlone Teacher's Edition (same contents as the student edition plus extra material). Marked Not for Resale with disclaimer. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays.

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
Textbookplaza US (US)
Bookseller's Inventory #
f81tu
Title
Integrated Advertising, Promotion and Marketing Communications (4th Edition)
Author
Clow, Kenneth E.; Baack, Donald E
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0136079423
ISBN 13
9780136079422
Publisher
Prentice Hall
Place of Publication
Upper Saddle River, Nj
Date Published
2009-01-07
X weight
74 oz

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Textbookplaza

Seller rating:
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