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Integrated Advertising, Promotion, and Marketing Communications, Second Edition Paperback - 2003 - 2nd Edition
by Clow, Kenneth E.; Baack, Donald
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- Paperback
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Details
- Title Integrated Advertising, Promotion, and Marketing Communications, Second Edition
- Author Clow, Kenneth E.; Baack, Donald
- Binding Paperback
- Edition number 2nd
- Edition 2nd
- Condition New
- Pages 576
- Volumes 1
- Language ENG
- Publisher Prentice Hall College Div, Lebanon, Indiana, U.S.A.
- Date 2003-05-07
- Illustrated Yes
- Bookseller's Inventory # 17787
- ISBN 9780131405462 / 0131405462
- Weight 2.56 lbs (1.16 kg)
- Dimensions 10.8 x 8.5 x 0.86 in (27.43 x 21.59 x 2.18 cm)
- Library of Congress subjects Advertising, Communication in marketing
- Library of Congress Catalog Number 2003043373
- Dewey Decimal Code 659.1
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