Skip to content

Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition

Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition

Stock Photo: Cover May Be Different
Click for full-size.

Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition

by Clow, Kenneth E/ Baack, Donald E

  • New
  • Hardcover
Condition
New
ISBN 10
0133126250
ISBN 13
9780133126259
Seller
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Exeter, Devon, United Kingdom
Item Price
NZ$434.23
Or just NZ$392.38 with a
Bibliophiles Club Membership
NZ$20.93 Shipping to USA
Standard delivery: 14 to 21 days

More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Pearson College Div, 2013. Hardcover. New. 6th lslf stu edition. 480 pages. 10.80x8.40x0.70 inches.

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
1-0133126250
Title
Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition
Author
Clow, Kenneth E/ Baack, Donald E
Format/Binding
Hardcover
Book Condition
New
Quantity Available
1
ISBN 10
0133126250
ISBN 13
9780133126259
Publisher
Pearson College Div
Date Published
2013

Terms of Sale

Revaluation Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

About Revaluation Books

General bookseller of both fiction and non-fiction.

Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
tracking-