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International Business: The New Realities, Global Edition Cavusgil, S. Tamer? Riesenberger, John; Knight, Gary

International Business: The New Realities, Global Edition Cavusgil, S. Tamer? Riesenberger, John; Knight, Gary

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International Business: The New Realities, Global Edition Cavusgil, S. Tamer? Riesenberger, John; Knight, Gary

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Condition
New
ISBN 10
1292152834
ISBN 13
9781292152837
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Synopsis

For courses in Business.International Business: A Millennial ApproachInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

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Details

Bookseller
TextbooksFast TH (TH)
Bookseller's Inventory #
1292152834
Title
International Business: The New Realities, Global Edition Cavusgil, S. Tamer? Riesenberger, John; Knight, Gary
Author
Author
Book Condition
New
Quantity Available
3
Binding
Paperback
ISBN 10
1292152834
ISBN 13
9781292152837
Publisher
Pearson
This edition first published
2016-01

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TextbooksFast

Seller rating:
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