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International Marketing Strategy: Contemporary Readings
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International Marketing Strategy: Contemporary Readings Paperback / softback - 1996 - 1st Edition

by Isobel Doole

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Paperback / softback. New. Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.
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