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Introduction to Marketing: Theory and Practice
Stock Photo: Cover May Be Different

Introduction to Marketing: Theory and Practice Paperback - 2004

by Palmer, A

  • Used
  • Paperback

Description

Oxford University Press, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780199266272
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Details

  • Title Introduction to Marketing: Theory and Practice
  • Author Palmer, A
  • Binding Paperback
  • Edition First Edition
  • Pages 672
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press
  • Date 2004
  • Illustrated Yes
  • Bookseller's Inventory # 9808464
  • ISBN 9780199266272 / 0199266271
  • Weight 2.77 lbs (1.26 kg)
  • Dimensions 7.3 x 9.6 x 1.2 in (18.54 x 24.38 x 3.05 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2004275058
  • Dewey Decimal Code 658.8

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About the author

Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire. Previously he was Professor of Tourism and Marketing at the University of Ulster.

Prior to joining Academia he held management positions within the transport and travel industry. He has published widely on the subjects of buyer-seller relationships, customer loyalty and service quality. He is a member of the editorial boards for the European Journal of Marketing, Journal of Marketing Management, and Journal of Services Marketing.