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Introduction to Mass Communication : Media Literacy and Culture
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Introduction to Mass Communication : Media Literacy and Culture Paperback - 2009

by Baran, Stanley J

  • Used

Description

McGraw-Hill Higher Education. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Used - Good
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Details

  • Title Introduction to Mass Communication : Media Literacy and Culture
  • Author Baran, Stanley J
  • Binding Paperback
  • Edition Sixth
  • Condition Used - Good
  • Pages 450
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Higher Education, U.S.A.
  • Date 2009-01
  • Illustrated Yes
  • Bookseller's Inventory # GRP84584626
  • ISBN 9780073378909 / 0073378909
  • Weight 2.3 lbs (1.04 kg)
  • Dimensions 10.8 x 8.5 x 0.9 in (27.43 x 21.59 x 2.29 cm)
  • Library of Congress subjects Mass media, Media literacy
  • Library of Congress Catalog Number 2008045663
  • Dewey Decimal Code 302.23

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From the publisher

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

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