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Introduction to Qualitative Research Methods: A Guidebook and Resource

Introduction to Qualitative Research Methods: A Guidebook and Resource Hardback - 2015 - 4th Edition

by Steven J. Taylor

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  • Hardcover

Description

Hardback. New. An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data.
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Details

  • Title Introduction to Qualitative Research Methods: A Guidebook and Resource
  • Author Steven J. Taylor
  • Binding Hardback
  • Edition number 4th
  • Edition 4
  • Condition New
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Wiley, U.S.A.
  • Date 2015-10
  • Features Bibliography, Index
  • Bookseller's Inventory # A9781118767214
  • ISBN 9781118767214 / 1118767217
  • Weight 1.55 lbs (0.70 kg)
  • Dimensions 9.3 x 6.3 x 1.2 in (23.62 x 16.00 x 3.05 cm)
  • Library of Congress subjects Social sciences - Research - Methodology, Qualitative research
  • Library of Congress Catalog Number 2015013787
  • Dewey Decimal Code 001.42

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From the rear cover

EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.

YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.

About the author

Steven Taylor, PhD is professor of cultural foundations of education, centennial professor of disability studies, and co-director of Syracuse University's Center on Disability Studies, Law, and Human Policy. He is the author of numerous books and articles He was the recipient of the 1997 Research Award of the American Association on Mental Retardation, the 2003 Syracuse University Chancellor's Citation for Exceptional Academic Achievement, and the 2008 Senior Scholar Award of the Society for Disability Studies.

Robert Bogdan, PhD is a Distinguished Professor Emeritus of Social Science and Education at Syracuse University. After serving as a Peace Corps volunteer in Nigeria (1964-1966) he went to graduate school in sociology. He joined the faculty at Syracuse University in 1971. He has won many awards for his writing and teaching including an honorary doctorate degree from Stockholm University.

Marjorie DeVault, PhD is the Maxwell Professor of Teaching Excellence and the undergraduate director of the department of Sociology at Syracuse University. Her special areas of interest include gender studies, qualitative methodology, feminist studies, and social interaction. She maintains an IE website at http: //faculty.maxwell.syr.edu/mdevault/Default.htm.

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