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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us
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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Paperback - 2018

by Alter, Adam

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Penguin Books, 2018-03-06. Paperback. New.
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About the author

Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.