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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling
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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book Paperback - 2003

by Paul Arden

  • Used
  • very good
  • Paperback

Description

Phaidon Press, 2003-06-01. Paperback. Very Good. 0.6000 in x 6.9000 in x 4.7000 in.
Used - Very Good
NZ$3.90
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Ships from Open Books (Illinois, United States)

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About the author

Paul Arden (1940-2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns - including British Airways, Silk Cut, Intercity and Fuji - and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent - It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).