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IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE: THE WORLD'S
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IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE: THE WORLD'S BEST SELLING BOOK Paperback - 2003

by ARDEN, PAUL

  • Used
  • very good
  • Paperback
  • first

Description

NY,London: Phaidon Press. Very Good. 2003. First Edition?. Paperback. 6.9 X 4.6 X 0.7 inches. VERY GOOD CONDITION...Extra wide inner "French flaps".. ,clean, solid,bright; bright black & grey (gold silver) titles on glossy whtie paper covers.; 128 pages; world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! .
Used - Very Good
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About the author

Paul Arden (1940-2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns - including British Airways, Silk Cut, Intercity and Fuji - and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent - It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).