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It's Not How Good You Are, It's How Good You Want To Be
Stock Photo: Cover May Be Different

It's Not How Good You Are, It's How Good You Want To Be Paperback - 2003

by Paul Arden

  • Used
  • very good
  • Paperback

Description

Phaidon Press Ltd, 2003-05-31. Paperback. Very Good. 1.5990 in x 17.7919 in x 11.5990 in.
Used - Very Good
NZ$13.67
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Ships from HALCYON BOOKS (London, United Kingdom)

Details

  • Title It's Not How Good You Are, It's How Good You Want To Be
  • Author Paul Arden
  • Binding Paperback
  • Edition 1st
  • Condition Used - Very Good
  • Pages 128
  • Volumes 1
  • Language ENG
  • Publisher Phaidon Press Ltd, Boston, Massachusetts, U.S.A.
  • Date 2003-05-31
  • Illustrated Yes
  • Features Illustrated, Table of Contents
  • Bookseller's Inventory # mon0000843452
  • ISBN 9780714843377 / 0714843377
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 7 x 4.8 x 0.6 in (17.78 x 12.19 x 1.52 cm)
  • Library of Congress Catalog Number 2004271080
  • Dewey Decimal Code 158.1

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About the author

Paul Arden (1940-2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns - including British Airways, Silk Cut, Intercity and Fuji - and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent - It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).