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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Hardback - 2009

by Kenneth Roman

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  • very good
  • Hardcover

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Hardback. Very Good.
Used - Very Good
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Details

  • Title The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
  • Author Kenneth Roman
  • Binding Hardback
  • Edition First Edition
  • Condition Used - Very Good
  • Pages 282
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan, Gordonsville, Virginia, U.S.A.
  • Date 2009-01
  • Illustrated Yes
  • Bookseller's Inventory # GOR003001426
  • ISBN 9781403978950 / 1403978956
  • Weight 1.09 lbs (0.49 kg)
  • Dimensions 9.5 x 6.48 x 1.01 in (24.13 x 16.46 x 2.57 cm)
  • Library of Congress subjects Advertising - United States - History - 20th, Ogilvy, David
  • Library of Congress Catalog Number 2008040118
  • Dewey Decimal Code B

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From the publisher

Includes bibliographical references and index.

About the author

Kenneth Roman worked directly with David Ogilvy at Ogilvy & Mather for 26 years, beginning as an account executive and rising up to eventually become Chairman and CEO. He is the co-author of several books, including the bestselling business classics How to Advertise and Writing that Works, both of which are in their third editions. He lives in New York City.