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The Korean Way In Business: Understanding and Dealing with the South Koreans in

The Korean Way In Business: Understanding and Dealing with the South Koreans in Business Paperback - 2014

by De Mente, Boye Lafayette

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Tuttle Publishing, 3/25/2014. paperback. Like New. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.
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Summary

In the past decade, South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands to beat in their respective fields. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well-stocked supermarkets around the world.

With just a fraction of Japan's land area, less than half its population, and no natural resources—how have Korean companies managed to conquer the world in such a short period of time? What is the "secret sauce" of Korean business practices and companies that makes them so successful?

To find out, readers need more than just statistics and company profiles. Learning the basics about Korean culture, about Korean social etiquette and business norms that underly their success, will enable you to understand for the first time how Koreans think and why they work so effectively to achieve their goals. This understanding will enhance your own effectiveness in doing business with Koreans, or in competing with them—whether in Korea or elsewhere. The Korean Way in Business is a must-read for business professionals who wish to know the secrets underlying the commercial practices and business success of modern-day Koreans.

From the publisher

Boye Lafayette de Mente is an acknowledged authority on Asia and the author of more than 30 books, including The Chinese Way in Business, Survival Korean, Etiquette Guide to China and Instant Chinese.

Media reviews

"Should be mandatory reading for all foreign CEOs in Korea…"—Joe Day, Vice President of EU Chamber of Commerce in Korea

About the author

Boye Lafayette De Mente has been involved with Japan, China, and Korea since the late 1940s as a member of a U.S. intelligence agency, student, trade journalist, editor, and author working out of Tokyo, Seoul, Hong Kong, and Singapore. He is a graduate of Jochi University in Tokyo and The American Institute for Foreign Trade (now Thunderbird: The School of Global Management). His 70-plus books include Japan's Cultural Code Words, Business Guide to Japan, and Japan Unmasked.