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Learning from the Future: Competitive Foresight Scenarios
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Learning from the Future: Competitive Foresight Scenarios Hardcover - 1997

by Liam Fahey; Fahey; Randall

  • Used

Description

Wiley. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp.
Used - Very Good
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Details

  • Title Learning from the Future: Competitive Foresight Scenarios
  • Binding Hardcover
  • Edition First Edition
  • Condition Used - Very Good
  • Pages 464
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York
  • Date 1997-11-10
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # J11D-01392
  • ISBN 9780471303527 / 0471303526
  • Weight 1.87 lbs (0.85 kg)
  • Dimensions 9.58 x 6.44 x 1.53 in (24.33 x 16.36 x 3.89 cm)
  • Library of Congress subjects Organizational effectiveness, Competition
  • Library of Congress Catalog Number 97020109
  • Dewey Decimal Code 658.401

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From the jacket flap

Being able to anticipate and shape the future is the goal of every leader. "Fortune favors the prepared mind," wisely advised Louis Pasteur more than 100 years ago. So, how well do modern institutions prepare? In recent decades, leaders have often been caught unaware by momentous events-oil shortages and gluts, the collapse of the Soviet empire, and technology that quickly transformed whole industries. The age-old question is, how can organizations learn to anticipate and find opportunity in such sudden crises? The future will always be unpredictable, but with the right techniques it can be imagined and managed. Leading companies and governmental units have learned a way to think smarter about the future. The authors of Learning from the Future reveal how these innovative organizations harness imagination and strategic management techniques to create scenarios that simulate future opportunities and threats. Using these scenarios to test current decisions and get a jump start on building new capabilities for the future is a rich learning experience. This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit potential, how certain technologies could dominate a market or fail to be accepted, how new trends could propel mass markets, what circumstances could derail a merger. This new foresight methodology is a critical source of business advantage. To help readers construct truly useful scenarios and learn from them, this book offers the latest insights of 25 internationally known scenario developers. Their case studies explore rapid technology innovation, regulatory destabilization, actions by new or traditional competitors, and investment opportunities. The authors' previous book, The Portable MBA in Strategy, brought you the brightest and best ideas for winning in the marketplace of today and tomorrow. Now, by combining these proven methods of strategic management with scenario thinking, Liam Fahey and Robert M. Randall take you on a fast forward expedition-Learning from the Future.

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About the author

LIAM FAHEY, PhD, a consultant to a number of leading North American and European firms, is an adjunct professor of management at Babson College and a visiting professor of strategic management at Cranfield School of Management in the United Kingdom. Dr. Fahey has authored or edited six books on management, most recently The Portable MBA in Strategy (Wiley), with Robert M. Randall. ROBERT M. RANDALL heads a San Francisco-based publishing business that operates management magazines; he writes management articles, books, white papers, and brochures. He and Liam Fahey are collaborating on their third book, Strategic Management Tools (Wiley).

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