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No Logo: Taking Aim at the Brand Bullies

No Logo: Taking Aim at the Brand Bullies Paperback - 1999

by Klein, Naomi

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  • Paperback

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Details

  • Title No Logo: Taking Aim at the Brand Bullies
  • Author Klein, Naomi
  • Binding Paperback
  • Edition [ Edition: First
  • Condition Used - Good
  • Pages 512
  • Volumes 1
  • Language ENG
  • Publisher Picador USA, New York, New York, U.S.A.
  • Date December 1, 1999
  • Illustrated Yes
  • Bookseller's Inventory # GOR002970980
  • ISBN 9780312271923 / 0312271921
  • Weight 2.07 lbs (0.94 kg)
  • Dimensions 9.04 x 7.06 x 1.2 in (22.96 x 17.93 x 3.05 cm)
  • Dewey Decimal Code 338.88

First line

The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products.

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About the author

Naomi Klein, born in Montreal in 1970, is an award-winning journalist. Her articles have appeared in numerous publications, including "The New York Times," "The Village Voice, The Nation, The New Statesman, "and "Newsweek International." She writes a weekly column in "The Globe and Mail. "For the past five years, Klein has traveled throughout North America, Asia, and Europe, tracking the rise of anti-corporate activism. She is a frequent media commentator and has guest-lectured at Harvard, Yale, and New York University. She lives in Toronto.