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Looking Closer 3; Classic Writings on Graphic Design (Publisher series: Looking

Looking Closer 3; Classic Writings on Graphic Design (Publisher series: Looking Closer.) Paperback - 1999 - 1st Edition

by Bierut, Michael (editors) (With Jessica Helfand, Steven Heller & Rick Poynor.)

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New York: Allworth Press [1-58115-022-9] 1999. (4to paperback) 283pp. Near fine. Illustrations, index. "The rare essays in this first anthology of historical writing on graphic design reveal the discipline's multifarious and polemical journey from commercial art to the highly professional and dedicated practice it is today. Each text in this third Looking Closing collection provides insight into a significant moment, development, or debate. In manifestos, broadsides, articles, and conference papers, designers and design observers grapple with the critical issues of Modernism, commercialism, aesthetics, feminism, traditionalism versus progressivism, and social responsibility". Publisher series: Looking Closer 3 . Introduction by Steven Heller & Rick Poynor. (Art History, Aesthetics, Art History, Feminism, Graphic Arts, Graphic Design, Modernism, Social Conditions).
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From the publisher

Michael Bierut is a partner in the New York office of the international design consultancy Pentagram. Born in Cleveland, Ohio, in 1957, Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art, and Planning, and graduated in 1980. Prior to joining Pentagram in 1990, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design. In 1991, he and his partner Paula Scher chaired the AIGA national conference in Chicago. He was president of the New York chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is currently a member of the AIGA's national board. He has also been director of the American Center for Design. In addition, he has designed identity and environmental graphics for a new children's museum in St. Paul, Minnesota; coordinates all promotional material for the Brooklyn Academy of Music; and serves as graphic design consultant to Mohawk Paper Mills, where he is responsible for corporate identity, packaging, and advertising and edits ReThinking Design, a journal of critical perspectives.



Jessica Helfand is a partner of William Drenttel/Jessica Helfand, a multimedia and print media company. She lives in Falls Village, CT. Steven Heller is a senior art director at The New York Times, editor of the AIGA Journal of Graphic Design, and the author or editor of more than seventy books on graphic design.Rick Poynor is the founding editor of Eye magazine and the author of six books on graphic design. He lives in Twickenham, England.

About the author

Michael Bierut is a partner in the New York office of the international design consultancy Pentagram. Born in Cleveland, Ohio, in 1957, Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art, and Planning, and graduated in 1980. Prior to joining Pentagram in 1990, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design. In 1991, he and his partner Paula Scher chaired the AIGA national conference in Chicago. He was president of the New York chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is currently a member of the AIGA's national board. He has also been director of the American Center for Design. In addition, he has designed identity and environmental graphics for a new children's museum in St. Paul, Minnesota; coordinates all promotional material for the Brooklyn Academy of Music; and serves as graphic design consultant to Mohawk Paper Mills, where he is responsible for corporate identity, packaging, and advertising and edits "ReThinking Design," a journal of critical perspectives.


Jessica Helfand is a partner of William Drenttel/Jessica Helfand, a multimedia and print media company. She lives in Falls Village, CT. Steven Heller is a senior art director at "The New York Times," editor of the "AIGA Journal of Graphic Design," and the author or editor of more than seventy books on graphic design.Rick Poynor is the founding editor of "Eye" magazine and the author of six books on graphic design. He lives in Twickenham, England.

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