Loose-Leaf Edition Understanding Business Loose leaf - 2018

Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.

PART 1Business Trends: Cultivating a Business in Diverse, Global Environments1 Taking Risks and Making Profits within the Dynamic Business Environment2 Understanding Economics and How It Affects Business3 Doing Business in Global Markets4 Demanding Ethical and Socially Responsible BehaviorPART 2Business Ownership: Starting a Small Business5 How to Form a Business6 Entrepreneurship and Starting a Small BusinessPART 3Business Management: Empowering Employees to Satisfy Customers7 Management and Leadership8 Structuring Organizations for Today’s Challenges9 Production and Operations ManagementPART 4Management of Human Resources: Motivating Employees to Produce Quality Goods and Services10 Motivating Employees11 Human Resource Management: Finding and Keeping the Best Employees12 Dealing with Union and Employee–Management IssuesPART 5Marketing: Developing and Implementing Customer-Oriented Marketing Plans13 Marketing: Helping Buyers Buy14 Developing and Pricing Goods and Services15 Distributing Products16 Using Effective PromotionsPART 6Managing Financial Resources17 Understanding Accounting and Financial Information18 Financial Management19 Using Securities Markets for Financing and Investing Opportunities20 Money, Financial Institutions, and the Federal ReserveBonus ChaptersBonus Chapter A: Working within the Legal Environment ABonus Chapter B: Using Technology to Manage Information BBonus Chapter C: Managing Risk CBonus Chapter D: Managing Personal Finances D