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The Lovemarks Effect: Winning In The Consumer Revolution

The Lovemarks Effect: Winning In The Consumer Revolution Paperback - 2006

by Kevin Roberts

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  • Paperback

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Details

  • Title The Lovemarks Effect: Winning In The Consumer Revolution
  • Author Kevin Roberts
  • Binding Paperback
  • Edition Illustrated.
  • Condition Used - Very Good
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher powerHouse Books, Brooklyn, New York, U.S.A.
  • Date November 2006
  • Illustrated Yes
  • Bookseller's Inventory # GOR003008403
  • ISBN 9781576872673 / 157687267X
  • Weight 2.26 lbs (1.03 kg)
  • Dimensions 9.8 x 7.79 x 0.95 in (24.89 x 19.79 x 2.41 cm)
  • Library of Congress subjects Customer relations - Management, Relationship marketing
  • Library of Congress Catalog Number 2005049169
  • Dewey Decimal Code 658.834

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From the publisher

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company, leading an international team of 7,000 creative people. A dedicated traveler and sought-after speaker, he is a source of inspiration to thousands of people through his business vision, clarity of purpose, and inimitable, straight-talking style. Roberts is CEO in Residence at Cambridge University’s Judge Institute of Management, and Professor of Sustainable Enterprise at both the University of Limerick in Ireland and at the University of Waikato Management School in New Zealand.

About the author

Kevin Roberts is CEO Worldwide of "Saatchi & Saatchi," Ideas Company, leading an international team of 7,000 creative people. A dedicated traveler and sought-after speaker, he is a source of inspiration to thousands of people through his business vision, clarity of purpose, and inimitable, straight-talking style. Roberts is CEO in Residence at Cambridge University s Judge Institute of Management, and Professor of Sustainable Enterprise at both the University of Limerick in Ireland and at the University of Waikato Management School in New Zealand."