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Lovemarks
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Lovemarks Hardcover - 2005

by Roberts, Kevin

  • Used

From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better place.

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Details

  • Title Lovemarks
  • Author Roberts, Kevin
  • Binding Hardcover
  • Edition Revised Edition
  • Condition UsedVeryGood
  • Pages 248
  • Volumes 1
  • Language ENG
  • Publisher powerHouse Books, New York, New York, U.S.A.
  • Date 2005-12-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 2Y6RVK0049QA_ns
  • ISBN 9781576872703 / 157687270X
  • Weight 2.14 lbs (0.97 kg)
  • Dimensions 9.7 x 7.96 x 0.82 in (24.64 x 20.22 x 2.08 cm)
  • Library of Congress subjects Branding (Marketing), Trademarks
  • Library of Congress Catalog Number 2005014352
  • Dewey Decimal Code 658.827

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From the publisher

Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world’s largest and most successful creative organizations, handling more than fifty of the world’s most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines’ Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print.

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Citations

  • Ingram Advance, 10/01/2005, Page 67

About the author

Kevin Roberts is a creative business leader and iconoclast whose current career roles include Executive Chairman of Saatchi & Saatchi, one of the world's most iconic advertising brands, and Head Coach of Publicis Groupe, the world's third largest communications group. He was previously CEO Worldwide of Saatchi & Saatchi (1997-2014), and has held leadership positions at Gillette, Procter & Gamble and Pepsi-Cola throughout the world. His business books include the groundbreaking Lovemarks: The Future Beyond Brands (powerHouse Books, 2004) published in 18 languages. Kevin Roberts is Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of Innovation and Creativity at the University of Auckland Business School, and Honorary Professor of Leadership and Innovation at the University of Victoria (B.C.) School of Business. He advises national organizations and global brands across commerce, media and sport. He lives in New York City and Arizona USA, Auckland New Zealand, and Grasmere in England's Lake District. In 2013 he was made Companion of the New Zealand Order of Merit.

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