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Loyalty Rules: How Today's Leaders Build Lasting Relationships
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Loyalty Rules: How Today's Leaders Build Lasting Relationships Paperback - 2003 - 1st Edition

by Frederick F. Reichheld

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About the author

Frederick Reichheld is a director of Bain & Company in Boston. He is the author of The Loyalty Effect (over 125,000 copies sold), as well as several articles in the Harvard Business Review and The Wall Street Journal.