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The Mac is not a typewriter

The Mac is not a typewriter Paperback / softback - 2003

by Robin Williams

  • New
  • Paperback

Simple yet indispensable typographic advice is offered by a leading graphic design and typography expert. This edition has 20 new pages including a fonts chapter updated to reflect current typography and software/hardware standards.

Description

Paperback / softback. New. Appropriate for introductory courses on print publishing, desktop publishing, typography, or document production, this book provides students with simple, logical principles for using type to produce professional documents. Some of the topics include: real vs. generic quotation marks, the correct use of en and em dashes, tabs, indents, and more.
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Details

  • Title The Mac is not a typewriter
  • Author Robin Williams
  • Binding Paperback / softback
  • Edition [ Edition: secon
  • Condition New
  • Pages 96
  • Volumes 1
  • Language ENG
  • Publisher Peachpit Press, Berkeley, California, U.S.A.
  • Date 2003-04
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • Bookseller's Inventory # A9780201782639
  • ISBN 9780201782639 / 0201782634
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 10.14 x 6.84 x 0.21 in (25.76 x 17.37 x 0.53 cm)
  • Library of Congress subjects Macintosh (Computer), Desktop publishing
  • Library of Congress Catalog Number 2003273901
  • Dewey Decimal Code 686.225

From the rear cover

One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.

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About the author

Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.