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Major Account Sales Strategy
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Major Account Sales Strategy Hardcover - 1989 - 1st Edition

by Neil Rackham

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  • Hardcover

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Details

  • Title Major Account Sales Strategy
  • Author Neil Rackham
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, New York, New York, U.S.A.
  • Date 1989-01
  • Bookseller's Inventory # 4CNOOA001OVL
  • ISBN 9780070511149 / 0070511144
  • Weight 1.08 lbs (0.49 kg)
  • Dimensions 9.2 x 6.2 x 0.8 in (23.37 x 15.75 x 2.03 cm)
  • Library of Congress subjects Sales management
  • Library of Congress Catalog Number 88008038
  • Dewey Decimal Code 658.81

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About the author

Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Rackham is the author of more than 50 articles and several books.