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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) Paperback - 2011

by Caples, John

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About the author

During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.