![Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and](https://d3525k1ryd2155.cloudfront.net/h/347/407/1286407347.0.m.jpg)
Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy Paperback - 2007
by Malcolm McDonald
- Used
- Good
- Paperback
Description
NZ$16.20
FREE Shipping to USA
Standard delivery: 4 to 8 days
More Shipping Options
Ships from ThriftBooks (Washington, United States)
Details
- Title Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
- Author Malcolm McDonald
- Binding Paperback
- Edition INTERNATIONAL ED
- Condition Used - Good
- Pages 197
- Volumes 1
- Language ENG
- Publisher Kogan Page, Limited, U.S.A
- Date 2007
- Illustrated Yes
- Bookseller's Inventory # G0749451491I3N00
- ISBN 9780749451493 / 0749451491
- Weight 0.79 lbs (0.36 kg)
- Dimensions 8.42 x 6.68 x 0.56 in (21.39 x 16.97 x 1.42 cm)
- Library of Congress subjects Marketing - Management, Marketing - Planning
- Library of Congress Catalog Number 2007037090
- Dewey Decimal Code 658.802
About ThriftBooks Washington, United States
Biblio member since 2018
From the largest selection of used titles, we put quality, affordable books into the hands of readers
Summary
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.