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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy Paperback - 2007
by McDonald, Malcolm
- Used
- Paperback
Description
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Details
- Title Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
- Author McDonald, Malcolm
- Binding Paperback
- Edition Csm Rei
- Condition Used; Very Good
- Pages 197
- Volumes 1
- Language ENG
- Publisher Kogan Page, U.S.A
- Date 11/03/2007
- Illustrated Yes
- Bookseller's Inventory # 4660540
- ISBN 9780749451493 / 0749451491
- Weight 0.79 lbs (0.36 kg)
- Dimensions 8.42 x 6.68 x 0.56 in (21.39 x 16.97 x 1.42 cm)
- Library of Congress subjects Marketing - Management, Marketing - Planning
- Library of Congress Catalog Number 2007037090
- Dewey Decimal Code 658.802
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Summary
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.