Home Better World Books Ltd Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy by McDonald, Malcolm (ISBN: 9780749451493)

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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy Paperback - 2008

Name: Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Price: 9.14 USD
Availability: InStock
Author: McDonald, Malcolm
ISBN: 9780749451493

by McDonald, Malcolm

Used

Description

Kogan Page, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Used - Good

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Details

Title Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Author McDonald, Malcolm
Binding Paperback
Edition INTERNATIONAL ED
Condition Used - Good
Pages 197
Volumes 1
Language ENG
Publisher Kogan Page, Limited, U.S.A
Date January 1, 2008
Illustrated Yes
Bookseller's Inventory # GRP79186865
ISBN 9780749451493 / 0749451491
Weight 0.79 lbs (0.36 kg)
Dimensions 8.42 x 6.68 x 0.56 in (21.39 x 16.97 x 1.42 cm)
Library of Congress subjects Marketing - Management, Marketing - Planning
Library of Congress Catalog Number 2007037090
Dewey Decimal Code 658.802

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Summary

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

From the publisher

Includes bibliographical references (p. 192) and index.

About the author

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now Emeritus Professor at the university as well as being Honorary Professor at Warwick Business School. Malcolm is Chairman of six companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books including the best-selling Marketing Plans: How to Prepare them; how to use them and more than 100 articles and papers.

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