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The Management of International Advertising: A Handbook and Guide for

The Management of International Advertising: A Handbook and Guide for Professionals Hard cover - 1989

by Erdener Kaynak

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  • Hardcover

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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practice
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About the author

ERDENER KAYNAK is Professor of Marketing and Assistant Director for Research and Planning in the School of Business Administration at Pennsylvania State University at Harrisburg. He is editor-in-chief of the Journal of Global Marketing and the Journal of International Consumer Marketing and a prolific writer with twelve books to his credit, some of which have been translated into Japanese and Chinese.