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Managing Green Issues

Managing Green Issues Hardback - 2006

by Tom Curtin

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  • Hardcover

Description

Hardback. New. Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
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Details

  • Title Managing Green Issues
  • Author Tom Curtin
  • Binding Hardback
  • Edition 2nd Revised edit
  • Condition New
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2006-10-13
  • Illustrated Yes
  • Features Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # B9780230500037
  • ISBN 9780230500037 / 023050003X
  • Weight 1.08 lbs (0.49 kg)
  • Dimensions 9.36 x 6.48 x 0.71 in (23.77 x 16.46 x 1.80 cm)
  • Themes
    • Topical: Ecology
  • Library of Congress subjects Environmental management, Social responsibility of business
  • Library of Congress Catalog Number 2006046891
  • Dewey Decimal Code 658.408

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From the publisher

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage. For more information visit the website at www.greenissues.com

About the author

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com