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Managing Green Issues
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Managing Green Issues Paperback / softback - 2006

by Tom Curtin

  • New
  • Paperback

Description

Paperback / softback. New. Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
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Details

  • Title Managing Green Issues
  • Author Tom Curtin
  • Binding Paperback / softback
  • Condition New
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2006-10-13
  • Illustrated Yes
  • Features Illustrated
  • Bookseller's Inventory # B9781349352418
  • ISBN 9781349352418 / 1349352411
  • Weight 0.74 lbs (0.34 kg)
  • Dimensions 9 x 6 x 0.51 in (22.86 x 15.24 x 1.30 cm)
  • Themes
    • Interdisciplinary Studies: Environmental Studies
    • Topical: Ecology
  • Dewey Decimal Code 658.408

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About the author

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com