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Market Research in Practice

Market Research in Practice Paperback / softback - 2021

by Paul Hague

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
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Details

  • Title Market Research in Practice
  • Author Paul Hague
  • Binding Paperback / softback
  • Condition New
  • Pages 392
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2021-11-30
  • Features Bibliography, Index
  • Bookseller's Inventory # ria9781398602823_inp
  • ISBN 9781398602823 / 1398602825
  • Weight 1.37 lbs (0.62 kg)
  • Dimensions 9.61 x 6.69 x 1.07 in (24.41 x 16.99 x 2.72 cm)
  • Library of Congress subjects Marketing, Marketing research
  • Library of Congress Catalog Number 2021947780
  • Dewey Decimal Code 658.83

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About the author

Paul Hague is based in Manchester, UK and is the founder of B2B International Ltd. Their clients include some of the largest corporations in Europe and the United States. Paul Hague is the author of a dozen books on market research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful market research agency. These include Kogan Page titles such B2B Customer Experience (2018) and The Business Models Handbook (2019).