Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters Hardcover - 2015

Linda Popky is the president of Leverage2Market Associates, a Redwood Shores-based strategic marketing company that helps transform organizations through powerful marketing performance.
In 2009, Linda was named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant(R) Hall of Fame. She is the first marketing expert worldwide certified to offer the Private Roster(TM) Mentoring Program for consultants and entrepreneurs, and the first licensee of Alan Weiss's workshops and seminars. Linda is the past president of WIC, and she served as VP of marketing for the Northern California chapter of the Business Marketing Association (BMA). She is a member of the Society for the Advancement of Consulting (SAC) and Watermark, the organization for exceptional executive women who have made their mark, where she serves on the Strategic Development Board.
Linda has served as program advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and she is a member of the Advisory Board of University of California Santa Cruz Extension in Silicon Valley. A classically trained pianist, Linda recently released "Night Songs," a CD of classical piano music. She resides in the San Francisco Bay area.