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Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies Hardcover - 2002 - 1st Edition
by Jones, Susan K.; Spiegel, Ted
- New
- Hardcover
- first
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Details
- Title Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
- Author Jones, Susan K.; Spiegel, Ted
- Binding Hardcover
- Edition number 1st
- Edition First Edition/First Printing
- Condition New
- Pages 232
- Volumes 1
- Language ENG
- Publisher Cengage Learning, U.S.A.
- Date 2002
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated
- Bookseller's Inventory # TL8454
- ISBN 9780538727198 / 0538727195
- Weight 1.06 lbs (0.48 kg)
- Dimensions 9.26 x 6.38 x 0.6 in (23.52 x 16.21 x 1.52 cm)
- Library of Congress subjects Electronic commerce, Marketing
- Library of Congress Catalog Number 2003275731
- Dewey Decimal Code 658.8
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