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Marketing Convergence: How the Leading Companies Are Profiting from Integrating

Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies Hardcover - 2002 - 1st Edition

by Jones, Susan K.; Spiegel, Ted

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  • Hardcover
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Description

U.S.A.: Cengage Learning, 2002. "This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies." Black paper with gilt print on spine; 232 pages; tight binding; no external or internal marks; no chips, tears or creases; text block is bright and clean; dust jacket displays a subtle scratch on back and top corners are gently bumped.. First Edition/First Printing. Hard Cover. New/Near Fine. 8vo - over 7¾ - 9¾" Tall.
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