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Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing) Trade paperback - 2003
by Roger A. Kerin,Steven W. Hartley,William Rudelius
- Used
- Good
- Paperback
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Details
- Title Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)
- Author Roger A. Kerin,Steven W. Hartley,William Rudelius
- Binding Trade Paperback
- Edition 4th Edition
- Condition Used - Good
- Pages 500
- Volumes 1
- Language ENG
- Publisher Mcgraw-Hill (Tx), Blacklick, Ohio, U.S.A.
- Date September 2003
- Bookseller's Inventory # 433136
- ISBN 9780072547030 / 0072547030
- Weight 2.95 lbs (1.34 kg)
- Dimensions 10.7 x 8.4 x 1 in (27.18 x 21.34 x 2.54 cm)
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 2003051185
- Dewey Decimal Code 658.8
First line
Developing customer relationships and value.