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Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)
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Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing) Trade paperback - 2003

by Roger A. Kerin,Steven W. Hartley,William Rudelius

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  • Paperback

Description

Mcgraw-Hill (Tx), September 2003. Trade Paperback . Good. Light edge and cover wear. Some highlighting. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
Used - Good
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Details

First line

Developing customer relationships and value.