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Marketing For Dummies
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Marketing For Dummies Paperback - 1997 - 2nd Edition

by Hiam, Alexander

  • Used

Description

For Dummies. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Used - Good
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Details

  • Title Marketing For Dummies
  • Author Hiam, Alexander
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Condition Used - Good
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher For Dummies, Somerset, New Jersey, U.S.A.
  • Date 1997-06
  • Illustrated Yes
  • Bookseller's Inventory # Z07A-02142
  • ISBN 9781568846996 / 1568846991
  • Weight 1.5 lbs (0.68 kg)
  • Dimensions 9.29 x 7.4 x 1 in (23.60 x 18.80 x 2.54 cm)
  • Library of Congress Catalog Number 97071817
  • Dewey Decimal Code 658.8

About Wonder Book Maryland, United States

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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.

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About the author

Alex Hiam (pronounced High-am") has had marketing in his blood for many years. He has worked in the marketing departments of a Silicon Valley computer startup and a Fortune 100 company and helps countless clients write marketing plans and solve marketing and sales problems in industries as varied as restaurants, sporting goods, financial services, health care, transportation, and industrial chemicals.
Alex has also investigated customer service and product quality issues for The Conference Board and its all-star membership list, including companies like Corning, Ford, Whirlpool, IBM, and Procter & Gamble.
Alex's credentials include degrees from Harvard and U.C. Berkeley (where he earned an MBA in marketing and strategy), and he taught marketing and advertising as a visiting professor at the School of Management of the University of Massachusetts at Amherst for many semesters. He has authored more than a dozen books on marketing and related topics, including The Portable MBA in Marketing (a Fortune Book Club main selection), The Vest-Pocket Marketer, The Entrepreneur's Complete Sourcebook, The Vest-Pocket CEO, and Closing the Quality Gap: Lessons from America's Leading Companies.
Alex is currently facing a new marketing challenge in his own work. He founded Human Interactions Asessment & Management, a firm specializing in innovative products for trainers, consultants, human resource managers, and marketing/sales managers, and he is now working to build its product lines and establish it as a leading brand. The first two products are already out: The Portable Conference on Change Management and a training and planning line for negotiators called Flex Style Negotiation (both distributed by HRD Press of Pelham, Mass.). He intends to use Marketing For Dummies extensively as he undertakes this new career challenge!

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