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Marketing
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Marketing Paperback - 2004 - 2nd Edition

by Hiam, Alexander

  • Used

Description

Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
Used - Good
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Details

  • Title Marketing
  • Author Hiam, Alexander
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Condition Used - Good
  • Pages 380
  • Volumes 1
  • Language ENG
  • Publisher Wiley & Sons, Incorporated, John
  • Date April 30, 2004
  • Illustrated Yes
  • Bookseller's Inventory # GRP13245766
  • ISBN 9780764556005 / 0764556002
  • Weight 1.27 lbs (0.58 kg)
  • Dimensions 9.2 x 7.38 x 0.91 in (23.37 x 18.75 x 2.31 cm)
  • Library of Congress Catalog Number 2004103169
  • Dewey Decimal Code 658.8

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Summary

Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

First line

Even though you are reading Chapter 1 of a book called Marketing For Dummies, you're probably already 'doing' quite a bit of marketing, maybe without even knowing it.

About the author

Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.

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